Announcing: New Real Estate Investment Fund

Washington real estate investors Bob Malecki and Wendy Ceccherelli announce the formation of REI Capital, a $5 million real estate investment fund designed to capitalize on opportunities within the distressed real estate market locally and nationally. REI Capital was founded to leverage investment opportunities through the acquisition of value-investments that produce positive cash flow and/or a substantial equity upside. 

REI Capital’s team of industry experts offer a diverse array of expertise within the real estate sector. Co-founder Bob Malecki is experienced in acquisition, rehabilitation, lease, finance, and resale of residential and commercial real estate. He has established power teams in Memphis, Oklahoma City and the greater Seattle area to facilitate creative strategies to acquire real estate at below market rates for disposition of those properties for significant gains. Bob has also been involved in commercial advertising and marketing. 

Co-founder Wendy Ceccherelli  is a full-time real estate investor and designated broker with Home Land Investment Properties, Inc. She is a published author on real estate investing, experienced in both residential and commercial real estate transactions and property management, and serves as volunteer membership coordinator for the Real Estate Association of Puget Sound. Previously she spent over 25 years as an executive in both private and government sectors, distributing almost $15 million in funding. 

REI Capital is advised by Jillian Sidoti, a securities attorney who specializes in transactional legal matters, and also spends time speaking at real estate seminars on raising capital for investment projects. She currently teaches Finance and Accounting for the BS and MBA programs at University of Redlands. 

The principals are key advisors in the Puget Sound area, providing educational and strategic advice to real estate investors. They are frequent speakers and guest lecturers on distressed real estate investing at professional symposiums. 

 REI Capital is dedicated to expanding investor knowledge and market returns, especially during this economic downturn.  REI Capital will be hosting an upcoming series of real estate trainings to explain why real estate investing makes financial sense in today’s market, and to introduce the new company.

Visit www.reicapitalusa.com for more information and contact details.

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THIS IS NOT AN OFFER TO SELL SECURITIES. ANY PERSON, ENTITY, OR ORGANIZATION MUST FIRST BE QUALIFIED BY REI CAPTIAL LLC AND READ ALL OF THE OFFERING DOCUMENTS AND ATTEST TO READING AND FULLY UNDERSTANDING SUCH DOCUMENTS. REI CAPITAL LLC AND ITS AFFILIATES ARE NOT LICENSED SECURITIES DEALERS OR BROKERS AND AS SUCH, DO NOT HOLD THEMSELVES TO BE. THIS COMMUNICATION SHOULD BE CONSTRUED AS INFORMATIONAL AND NOT AS AN ADVERTISEMENT SOLICITING FOR ANY PARTICULAR PURPOSE. ALL SECURITIES HEREIN DISCUSSED HAVE NOT BEEN REGISTERED OR APPROVED BY ANY SECURITIES REGULATORY AGENCY IN ACCORDANCE WITH THE SECURITIES ACT OF 1933 OR ANY STATE SECURITIES LAWS.

 

My Private Money Plan

I attended a workshop this weekend conducted in Seattle by SEC Attorney Jillian Sidoti entitled “My Private Money Plan.” My REI Capital business partner Bob Malecki and I hired Ms. Sidoti to prepare the Private Placement Memorandum (PPM) recently for our $5 million capital investment fund.

There were roughly a dozen other participants who attended this workshop, all from the greater Seattle area. Most were experienced real estate investors seeking ways to expand their investment opportunities by raising private money. One of the advantages of attending a workshop like this is to meet other like-minded investors.

Jillian Sidoti spent the first day of the workshop helping participants focus on the specifics of their business plan, beginning with their own bios or introductions. People are willing to give money to those they trust and respect. So having a solid understanding one’s strengths, vulnerabilities, and accomplishments are key to establishing credibility. This simple bio statement will be included in the investor’s PPM, website, credibility kit, marketing materials, and elevator speeches.

Ms. Sidoti also stressed the need to be as specific as possible about the types of real estate investments that one intends to seek for investment. These can – and should – be as unique to the particular investor as possible. It provides a compelling reason for someone to want to invest their own personal funds, along with the specific rate of return they might expect from that investment.

She also provided a great deal of information about how to comply with state and federal regulations regarding the sale of securities.  Private money investment in a real estate transaction is considered a security. There are severe penalties for not following the rules on soliciting private money investment.

The second day of the workshop was presented by Chris Yates of CM Yates Capital. He is a successful real estate investor from California who has handled approximately 500 real estate transactions, and became a client of Ms. Sidoti when he held over 100 single family homes with 100 separate investors. He has automated the process of finding private money lenders, and participants at this workshop will be the first to utilize the new training program he has created. I am really looking forward to this, and the timing for this could not be better for me in terms of launching our new real estate investment fund.

Mr. Yates gave great examples and tips on how to build massive credibility within a short period of time. These tips included writing a review of a seminar or workshop, which I am doing right here. Other tips include preparing your bio and website, joining trade organizations, such as the Real Estate Association of Puget Sound (REAPS) or the Northwest Multiple Listing Service. You may also write your own seminar or webinar, write articles such as my series in the REAPS monthly magazine, and contact local media. Such activities help establish an investor’s credibility as an expert in their particular industry niche.

Mr. Yates shared a great deal of information on deals he has done recently, multiple ways to finance real estate investments using private money, and a general philosophy on what he called “impact investing,” which boiled down to investing with the intention of making a difference in your community.

Overall, an excellent two-day workshop with some valuable training, tools, and networking opportunities.