Building a Cash Buyer List

Trevor Mauch uses the following letter to build his private buyers’ list, which he sends to a list of people who have used all cash to purchase property in his area :

Private Lender Name
Address

RE: Discount cashflow properties here in [your city]

Hi [name of investor],

I’m [your name] with [name of your company] and we’re an active real estate investment firm here in [your city]. I ran across your name in the public records for [private loan property address] and noticed we’re active in the same market.

Our focus has always been to find great properties that we can keep and cashflow ourselves… but the last 18 months or so we’ve been finding so many great deals and great properties with our relationships with the banks here in town and our marketing systems we’ve developed…

… that we have more properties at 40-60% discounts than we can handle ourselves.

We’d love to put you on our “buyers list” so we can send you over the new properties as we get them so you can jump on ones that match up with your strategy.

It doesn’t cost you anything… we just email out the discounted properties we’ve put under contract (minimum 30% discount) to our small buyers list (usually 2 to 3 times a month) as we get them. From there the properties usually get picked up within a week because of the deep discounts we’re negotiating with the sellers.

You can visit our website at www.yourwebsitehere.com to join the list or give me a call anytime on my cell, [your cell #] to let me know you’d like on the list.

Have a great week and I look forward to connecting with you!

[signature here]

P.S. I noticed you’ve done some private lending in the past… we’ve got a few dozen quality local real estate firms on our buyers list who pick up their properties from us. I know some of them work with private lenders to buy our properties… so if you’d like, I can pass you along those private lending leads so you can take a look and see if you want to put more of your idle capital to work for you.

I’m not a broker so I don’t want a referral fee or anything… I just want to help our good buyers close more quickly and help you deploy some of that capital that might not be working for you right now. If you want me to pass those leads your way let me know! If it’s a fit, great. If not, no big deal at all.

[your name, company name and info]

Happy Investing!