Showing posts with label marketing your house. Show all posts
Showing posts with label marketing your house. Show all posts

Wednesday, May 20, 2015

Lighting Makes A Difference

Potential homebuyers may not make it past the unlit foyer, no matter how attractive it is. If buyers can’t SEE it, they can’t love it. Even worse, they can fear the unseen (and quite possibly insignificant) qualities in a dark house, and become uneasy in a home that may be just perfect for them.

Lighting can be a relatively inexpensive but effective way to highlight the positive qualities of your home or downplay areas that are less attractive.

The most desirable and inexpensive lighting is natural sunlight. The easiest way to capitalize on this natural resource is to show your home during the daytime when the sun is shining brightly, throwing open blinds or shades, decluttering windowsills, and washing panes to allow light inside. This is also a good time to move Aunt Gerties’s antique walnut wardrobe away from the window. To do its job, light needs to enter a room unhindered.

Unless your window overlooks a neighbor’s collection of rusting cars or a grimy, graffiti-ridden wall of the building next door, it’s good to keep curtains open when showing your home. It makes the room look bigger and more inviting. If the view is less than attractive, hang sheer curtains over the window that will allow some light in while subtly distracting the buyer’s attention from the unsightly scene.

If the house is dark with few or very narrow windows, take heart. A trip to your local home improvement store can lighten things up quickly. Even naturally lit houses can benefit from the addition of appropriate electric lighting.

Begin by slowly walking through your house, taking special care to flip all switches and look at each light fixture and lamp. Are there burnt-out bulbs that need to be replaced? Keep a list of all the size bulbs you need to purchase.

Do shades or domes have dead insects or dust in them? Clean them and see how much brighter the room looks. Are there scratches, dents, dings or tarnish on fixtures? If they can’t be buffed or cleaned, consider replacing them.



If fixtures need to be replaced, consider your target buyer and the style of your house when choosing the replacements. For example, if the architecture and furnishings of your home are traditional, modern-style fixtures of polished gunmetal would look inappropriate. Or if you’re targeting younger buyers, the original circa 1970 pea green mod-style hanging lamp may need to go.

Lighting can minimize a room’s idiosyncrasies, creating optical illusions that make a room seem wider, a ceiling higher or hallway longer. Long, narrow hallways, common in today’s condominiums, can be transformed from wasted space to an art gallery with the addition of track lighting to illuminate artistic treasures. Is there a room that feels like the ceiling and floor are gradually closing in on you? By avoiding hanging fixtures and using those that throw light up a wall, such as floor can lights, one can make ceilings feel higher.

But if your ceiling has cracks or other blemishes, light that flows down to the floor moves the eye in that direction, distracting a potential buyer’s attention away from a negative feature. On the other hand, bowing walls of older houses require lighting that moves straight from floor to ceiling without hitting the wall. Here, the lamps or fixtures must be placed away from the wall and face the ceiling.

Often one can take fixtures already used in the house and move them to more appropriate areas. Life’s little horrors, real or imaginary, tend to disappear when rooms are lit properly.

Have a particularly small room? A mirrored wall will look double the size that it did when it was only painted. If the mirrored wall is across from a window, the natural light will be reflected and the room will seem brighter.

It’s important to remember that it isn’t enough to just have the proper light fixtures. You need to use them. Even during the day, lights should be on in every room of the house, including hallways, closets, bathrooms, on the stove, in the oven and under hanging cabinets. At night, be prepared for an evening buyer drive-by with lamps illuminated in rooms with windows that face the street.

If you are thinking of selling, email HomeLandInvestment@gmail.com or call me at 888-621-4999 for a free in-home evaluation of your house and what you can do now to get it ready for sale.

Happy Investing!










Tuesday, May 19, 2015

Sales Ready



What you do in the months before you put your house on the market will determine how long your house will take to sell, how much money you’ll get for your house, and how easy (or difficult) your selling experience will be.

There are some simple things that you can and should be doing right now to make sure you’ll get the highest price in the least time.


Here are a few ideas:



·         Use degreaser and a razor blade to make basement windows crystal-clear.

·         Remember to put away valuables while showing your home.  Expensive jewelry belongs in a safe deposit box.

·         Have long-stemmed artificial flowers to pack?  Ask your local florist for a couple of boxes wholesalers use to deliver fresh flowers to florists.

·         Even if your entire house doesn’t need to be painted, putting a fresh coat of paint in a new color on the door and trim may keep a couple thousand dollars on your sale price.

·         Don’t wait until the last minute to call professional painters because their schedules may be filled.  Hire them as soon as you make the decision to sell.

If you’re going to sell your house in the next six to 12 months, our free “Room-by-Room Review” will show you the most important things you can do now to prepare for your move.

            It’s very helpful if you’re wondering what fix-ups or improvements are really worth doing...and which ones would be a waste of money.

            Just give me a call at 425-270-7292 or email me at HomeLandInvestment @gmail.com  and we can arrange a convenient time to get together.
Happy Investing!

Tuesday, April 7, 2015

Do Open Houses Sell Homes?

According to Zillow, open houses could sell a house, but don't count on them as the be-all and end-all of your property listing. Open houses tend to interest the tire kickers, and people who just want to entertain themselves for the day by roaming through someone else's home as if it were a museum.  Often, they are not qualified, don't even know what the house is worth, or still have something to sell and are just trying to get an idea of what kind of house they can get in the area. But that won't help you.

In truth, many agents are using your house as their office for the day. They can pick up both buyers and sellers that stroll in and that's why many real estate companies are eager to do them.

A quality virtual tour that is going to give the buyer an accurate representation of what the house looks like on the inside is better. Yes, they do significantly cut down on foot traffic for a listing, but the ones that have gone through the virtual tour and are still interested in it, are far more likely to be ready and qualified to make an offer.

A sure sign that a house is not getting much movement is an open house. Usually when all else fails, realtors will hold an open house to appease the seller and make them feel that something is being done. But the truth is, when a listing has sat for a bit and an open house is done, it's a clue that the property is not getting any action. For buyer's realtors, this is an edge in the negotiations and just something else to think about.

“Open houses are typically overrated," says Brett Clifton, owner of highly rated Press Personal Real Estate Support Services in Seattle. "Most sellers think holding open houses increases the market exposure of their house. The reality, at least in the Seattle market, is that 95 percent of buyers are using a broker. So they can get in every home any day of the week at a time that’s convenient for them. The majority of the prepared marketplace doesn’t need the open house.”

With less than 2% of homes selling from public houses nationwide, the efforts of you and your Realtor may be better spent elsewhere. Yes you read that correctly a mere 2 percent of all homes are due to a public open house!

The biggest take home message about real estate open houses is this – It is really silly to think that a ready willing and able buyer is going pass up scheduling a showing with a Realtor on your property if they are really interested in seeing it!

Happy Investing!