Potential homebuyers may not make it past the unlit foyer, no matter how attractive it is. If buyers can’t SEE it, they can’t love it. Even worse, they can fear the unseen (and quite possibly insignificant) qualities in a dark house, and become uneasy in a home that may be just perfect for them.
Lighting can be a relatively inexpensive but effective way to highlight the positive qualities of your home or downplay areas that are less attractive.
The most desirable and inexpensive lighting is natural sunlight. The easiest way to capitalize on this natural resource is to show your home during the daytime when the sun is shining brightly, throwing open blinds or shades, decluttering windowsills, and washing panes to allow light inside. This is also a good time to move Aunt Gerties’s antique walnut wardrobe away from the window. To do its job, light needs to enter a room unhindered.
Unless your window overlooks a neighbor’s collection of rusting cars or a grimy, graffiti-ridden wall of the building next door, it’s good to keep curtains open when showing your home. It makes the room look bigger and more inviting. If the view is less than attractive, hang sheer curtains over the window that will allow some light in while subtly distracting the buyer’s attention from the unsightly scene.
If the house is dark with few or very narrow windows, take heart. A trip to your local home improvement store can lighten things up quickly. Even naturally lit houses can benefit from the addition of appropriate electric lighting.
Begin by slowly walking through your house, taking special care to flip all switches and look at each light fixture and lamp. Are there burnt-out bulbs that need to be replaced? Keep a list of all the size bulbs you need to purchase.
Do shades or domes have dead insects or dust in them? Clean them and see how much brighter the room looks. Are there scratches, dents, dings or tarnish on fixtures? If they can’t be buffed or cleaned, consider replacing them.
If fixtures need to be replaced, consider your target buyer and the style of your house when choosing the replacements. For example, if the architecture and furnishings of your home are traditional, modern-style fixtures of polished gunmetal would look inappropriate. Or if you’re targeting younger buyers, the original circa 1970 pea green mod-style hanging lamp may need to go.
Lighting can minimize a room’s idiosyncrasies, creating optical illusions that make a room seem wider, a ceiling higher or hallway longer. Long, narrow hallways, common in today’s condominiums, can be transformed from wasted space to an art gallery with the addition of track lighting to illuminate artistic treasures. Is there a room that feels like the ceiling and floor are gradually closing in on you? By avoiding hanging fixtures and using those that throw light up a wall, such as floor can lights, one can make ceilings feel higher.
But if your ceiling has cracks or other blemishes, light that flows down to the floor moves the eye in that direction, distracting a potential buyer’s attention away from a negative feature. On the other hand, bowing walls of older houses require lighting that moves straight from floor to ceiling without hitting the wall. Here, the lamps or fixtures must be placed away from the wall and face the ceiling.
Often one can take fixtures already used in the house and move them to more appropriate areas. Life’s little horrors, real or imaginary, tend to disappear when rooms are lit properly.
Have a particularly small room? A mirrored wall will look double the size that it did when it was only painted. If the mirrored wall is across from a window, the natural light will be reflected and the room will seem brighter.
It’s important to remember that it isn’t enough to just have the proper light fixtures. You need to use them. Even during the day, lights should be on in every room of the house, including hallways, closets, bathrooms, on the stove, in the oven and under hanging cabinets. At night, be prepared for an evening buyer drive-by with lamps illuminated in rooms with windows that face the street.
If you are thinking of selling, email HomeLandInvestment@gmail.com or call me at 888-621-4999 for a free in-home evaluation of your house and what you can do now to get it ready for sale.
Happy Investing!
Showing posts with label how to sell your house. Show all posts
Showing posts with label how to sell your house. Show all posts
Wednesday, May 20, 2015
Wednesday, February 5, 2014
Price Your Home to Sell
Today's guest blog is from American Home Shield.
How you price your
properties is an important part of your marketing plan and can have a large
impact on the success of your business. Here are a number of strategies you can
offer your clients to help motivate buyers and move your properties.
Under Market Value.
Underpricing can be a good way to generate multiple offers on a property and may help you make a quick sale. Pricing a home under market value of similar properties may also cause a bidding war among potential buyers and drive the price to market value or higher. It may be difficult to get your sellers to agree to this strategy, but it can be quite effective.
Over Market Value.
Some realtors believe that overpricing will lead to higher initial bids on a property. Unfortunately, it may also make the property sit on the market longer. Overpricing is best used when the inventory of similar properties is low in the area. If you have the only three-bedroom, two-bath condo available in a luxury building, you may be able to command a higher price than similar units have sold for in the recent past.
Some realtors believe that overpricing will lead to higher initial bids on a property. Unfortunately, it may also make the property sit on the market longer. Overpricing is best used when the inventory of similar properties is low in the area. If you have the only three-bedroom, two-bath condo available in a luxury building, you may be able to command a higher price than similar units have sold for in the recent past.
Fair Market Price.
The most straightforward strategy is to price the home in the same range as other properties that are of similar style, size and condition in the area. By doing so, potential buyers who know the value of the homes in the neighborhood will consider making an offer on the property if it suits them.
The most straightforward strategy is to price the home in the same range as other properties that are of similar style, size and condition in the area. By doing so, potential buyers who know the value of the homes in the neighborhood will consider making an offer on the property if it suits them.
Pricing per square
foot.
If you have a property and can’t find any homes in your area that are similar in style, you could base the price on the square footage. Look at recent sales of properties that are as close in size and condition as possible and determine the average price per square foot. You can use that as a guideline to determine the listing price.
If you have a property and can’t find any homes in your area that are similar in style, you could base the price on the square footage. Look at recent sales of properties that are as close in size and condition as possible and determine the average price per square foot. You can use that as a guideline to determine the listing price.
Offering incentives to
buyers.
Including an AHS® Home Protection Plan is always a good way to help motivate a buyer. But sometimes when there’s an abundance of similar properties in the area, or a property really has to move quickly, other incentives may be offered to potential buyers. A seller may agree to help pay the closing costs, include the furnishings, if requested, or hold the mortgage to help make the sale.
Including an AHS® Home Protection Plan is always a good way to help motivate a buyer. But sometimes when there’s an abundance of similar properties in the area, or a property really has to move quickly, other incentives may be offered to potential buyers. A seller may agree to help pay the closing costs, include the furnishings, if requested, or hold the mortgage to help make the sale.
Remember, the type of
property, along with the current market conditions in the area, should always
be considered when deciding on a pricing strategy. The most important thing is
to choose the strategy that both you and your client are comfortable with and
make adjustments if needed.
Happy Investing!
Saturday, September 18, 2010
Your Home Did Not Sell?

If your home has just come off the market and hasn't sold, don't be discouraged. The reason it didn't sell may have nothing to do with your home or the market. In reality, your home may have been one of the more desirable properties for sale. If your listing has expired and you still want results, before you put your home back on the market, take a step back and review your situation.
Q Where should you begin?
A. Start by making a commitment to do what it takes to market your house to get it sold. With the right system, the home sale you want is still well within reach.
Q. Why didn't your home sell?
A. Review your previous selling plan and you'll discover that an expired listing usually reflects a problem in one or more of these four major areas:
1. Teamwork,
2. Pricing,
3. Condition of Your Home, and
4. Marketing.
❶ TEAMWORK
Your home is a major financial investment, and your relationship with your Realtor®
should be a full partnership where your needs and wishes are heard, and you receive
detailed and dependable feedback on the progress of your sale. Your agent has a
responsibility to source this feedback from the agents who have shown your home, and
to communicate this to you so together you can make the right decisions about what to do next. How well did this occur the last time you had your home up for sale?
Every Seller Can Boost a Property's Exposure!
1. Make your house easy to show.
- Consider installing a lock box.
- Allow showing times that are convenient to buyers.
2. Use a "For Sale" sign, where permitted.
3. Create a Good First Impression by:
- depersonalizing furnishings and
decor so prospects can visualize
themselves in your home;
- emphasizing curb appeal;
- keeping large pets at a distance.
REMEMBER - The next prospects who visit your home may be your buyers - be ready for them!
❷ PRICING
Did price work for or against you?
The "right" price depends on market conditions, competition and the condition of your
home. Pricing it too high is as dangerous as pricing it too low. If your home doesn't
compare favorably with others in the price range you've set, you won't be taken seriously by prospects or agents. You'll get the facts when you see the statistics!
To help you to establish a realistic selling price for your home, ask your agent to provide you with an up-to-date competitive market analysis to give you:
- a review of comparable homes recently sold or currently for sale,
- an idea of how long other homes have been listed, in order to calculate an average time in which a home can sell in today's market,
- a review of homes whose listings have expired, to understand what issues were at play.
Note: There is no mention of how much you paid for your home or its improvements. Like any other investment, the market value is determined by what a willing buyer will pay and a willing seller will accept.
❸ CONDITION OF YOUR HOME
Show Case Quality!
Is your house someone else's idea of a dream home? When buyers enter are they inspired? Do they think, "I love this house!" Remember, the decision to buy a home is based on emotion, not logic. A house in move-in condition invites a sale.
You need to consider:
- fixing all the little squeaks and cracks
- keeping it clean for all showings
- making it uncluttered
- brightening it up
- what your home shows like from the street concentrating on outside curb appeal.
Plus - Consider taking care of major items,such having your home painted. Offering an
allowance to your prospective buyers, so they can have painting completed is not the same as having done it for them. Now, as they're trying to imagine what that new paint job will look like, they may also be discounting the price even further because of the less-than- perfect look of those walls.
Remember....
A house that presents well, sells for the best price because it outshines the competition. Ask your agent if they can arrange a no-obligation inspection of your home to help you assess the above.
❹ MARKETING
....Marketing Your Home To Sell!
Some Questions You Should Be Asking!
One of the first steps in your marketing plan involves finding an agent who will best represent you. When interviewing agents, test and compare their knowledge and ask each to demonstrate how they will market your home to buyers. Compare, too, how much money each spends on advertising the homes s/he lists, in what media (newspaper, magazine, etc.) and the effectiveness of one medium over the other. Remember, it's not just how much they spend, but how they spend it.
Say goodbye to any real estate agents using old, traditional methods to sell
your home because they don't work in today's market! To be competitive in today's marketplace, agents who use new and innovative, nontraditional marketing approaches are the ones who are getting more homes sold fast and for top dollar.
Get the Best Results!
To get the best results when selling your home, you need to team up with your agent to develop a powerful marketing plan that exposes your property to the widest possible pool of prospective buyers.
And Remember...
Not all agents are the same. The relationship between you and your agent can make the difference between selling your home fast, or not selling it all.
BUYERS ARE OUT THERE...AND THEY WILL COME!
Before You Put Your Home Back on the Market remember:
1. Effective communication is vital between you and your agent.
2. Price your home according to market conditions, competition and the condition
of your house.
3. Be sure your house is in showcase, buyer ready-condition.
4. Have an innovative marketing plan firmly set in place.
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